Film Review | Exploitation Cinema - Mad Max


Exploitation in cinema can take on a multitude of forms, although some of the most common include violent, romantic and sexual content, although they can also focus on niche and current trends. All of these are purely exploited as a means for the movie to make as much money as possible. Often, large-scale Hollywood productions have no need to exploit cinema in this way as they are far more likely to make money than smaller productions, therefore exploitation of these types of content are commonly considered a 'B-Movie' type of move as a mean to make more money than they could otherwise.

Much of the cinematic exploitation that takes place in Mad Max: Fury Road is quite sexual - as are the majority of films made in Hollywood, although Mad Max goes even further - , as every woman (Furiosa is an exception) is seen as a sexual object by the males. There are extremely few females in the film, and the majority of those seen are for breeding and nothing else. On top of this, the vast amount of men seen throughout the film are half naked, meaning both the women and men are appealing to the 'gaze' or, more commonly, the 'male gaze'. Another very common aspect to many Hollywood films is the exploitation of violence - it works to help the audience relieve stresses, but once again is commonly seen as something manufactured towards the male viewership. Mad Max is no exception to this inclusion of violence as the entire film revolves around Max and Furiosa being chased across the Australian outback as they transport the aforementioned 'breeders', with much action, suspense and gore taking place along the way.

Despite all of this, George Miller, the director of Mad Max: Fury Road, received an enormous profit of approximately 300 million USD and went on to win the Academy Award for Best Costume Design.

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